Our Digital Privacy Policy

Updated: June, 2024

This Privacy Policy outlines the information collection, use, and protection practices of Fortify Fitness Collective (“we,” “us,” or “our”) in relation to the use of our website. We are committed to safeguarding the privacy of individuals who visit our website, especially when it comes to the collection and use of personal information for lead generation and prospect interest. By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information: We may collect and process the following types of personal information from you:

  • Contact Information: Including but not limited to your name, email address, phone number, and postal address.
  • Demographic Information: Such as your age, gender, and interests.
  • Information you provide: When you fill out forms on our website, including those used for inquiries, requests for information, and newsletter sign-ups.

1.2 Automated Information: We may collect non-personal information automatically, including but not limited to:

  • Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing activities on our website. This may include your IP address, browser type, operating system, and pages visited.

2. How We Use Your Information

We use the information collected for the following purposes:

2.1 Customer Relationship Maintenance: We may use your personal information to follow up on your inquiries, respond to your requests for information, and provide you with the information you need about our business.

2.2 Prospect Interest: Your personal information helps us tailor our communication to your interests and needs. We may send you relevant information, updates, promotions, and newsletters.

2.3 Website Improvement: We analyze non-personal information to improve our website, enhance user experience, and optimize our marketing efforts.

3. Information Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

3.1 Legal Requirements: We may disclose your personal information when required by law or in response to a valid request from a governmental authority.

4. Data Security

We employ reasonable and industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

5. Your Choices

You have the right to:

5.1 Access and Correct Your Information: You can request access to your personal information and update or correct it if it is inaccurate.

5.2 Opt-Out: You can opt-out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or contacting us directly.

6. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from individuals under the age of 13. If you are a parent or guardian and believe we have collected information about your child, please contact us, and we will take steps to remove that information.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our website.

8. Accessibility Compliance

We are committed to making our website accessible to all individuals, including those with disabilities. We make every effort to ensure that our website is in compliance with applicable accessibility standards.

If you encounter any accessibility issues or have concerns about the accessibility of our website, please contact us using the information provided below. We take your feedback seriously and will make reasonable efforts to address any accessibility concerns promptly.

9. Contact Information for Accessibility Concerns

If you have any questions, concerns, or feedback related to the accessibility of our website, please contact us at:

Fortify Fitness Collective
315 Raemisch Rd, Ste A
Waunakee, WI 53597

(608) 602-4049

We are dedicated to providing an accessible online experience for all users and will work to ensure that your concerns are addressed in a timely and effective manner.

By using our website, you acknowledge that you have read and agree to this Privacy Policy.

Effective Date: June, 2024


Simply fill out the form below and then schedule Your FREE intro session on the next page.

Shortly after we will be in touch with you to confirm your intro session. We are excited to meet you!

(give our form below a second to load, we love you for it!)



Hi! I’m Sara. I am a long-time long distance runner. I joined CrossFit a few years ago to mix up my fitness routine. I had no idea how much more it would bring to my life – both physical and mental health and friendships to last a lifetime. I love being part of this amazing community and I’m excited to share this passion through coaching. Outside of the gym and off the road, you’ll find me with my two awesome (and very busy!) kids, being an actuary, and traveling whenever I can. I can’t wait to work with everyone and welcome new faces. Seeing your progress is the best!


Level 3 Crossfit Instructor (CCFT), OPT (optimal performance training) program design and assessment, Crossfit anatomy course, FMS level 1 (functional movement screening).



I have been doing Crossfit for 10 years, getting introduced to CrossFit so early on really got me interested in the fitness world and helping people get better. This is why I got my BS in Kinesiology,

I have been coaching for about 6 years now, a mix of CrossFit, Kettlebells, and Olympic lifting. Being able to help people reach goals is something that brings me joy. Seeing people reach their goals and knowing that I had a hand in it brings a smile to my face. Getting to be a part of people’s fitness journey is always a fun one, and being able to do it with new people will be even better. Can’t wait to meet everyone and hopefully I can help in and out of the gym!


Level 3 Crossfit Instructor (CCFT), OPT (optimal performance training) program design and assessment, Crossfit anatomy course, FMS level 1 (functional movement screening).



I am a very proud mom of 4 girls. I wholeheartedly believe that fitness is essential to everyone’s mental and physical well-being. Having the opportunity of being a coach has been a long time dream of mine. I love being a strong role model for my daughters and am beyond excited to help the athletes at Fortify Fitness Collective crush their goals!


Level 3 Crossfit Instructor (CCFT), OPT (optimal performance training) program design and assessment, Crossfit anatomy course, FMS level 1 (functional movement screening).



“When is the last time you tried something for the first time?” This is the statement that got me to try CrossFit and ultimately to becoming a CrossFit coach. It’s never too late to become part of a community that only wants the best for you and has all the tools to help you achieve your goals – big and small. As much as I enjoy a good workout, even more, I enjoy coaching and seeing members try new things and share in their excitement as they make progress towards their goals. Fortify has been so good for my well-being and I’d love to share all the benefits with others.

I am a master ‘s-age athlete and coach who knows that Fortify is for everyone. I look forward to working with current members and welcoming new members to our community.


Level 3 Crossfit Instructor (CCFT), OPT (optimal performance training) program design and assessment, Crossfit anatomy course, FMS level 1 (functional movement screening).



Sports and fitness has always played an integral role in my life. I spent my life growing up a multiple sport athlete from the pee-wee days through my collegiate years, which were spent rowing at the University of Wisconsin. I have been part of the functional fitness world for over ten years as an athlete and trainer. My path to becoming a trainer was born of my passion to help people along on their journey to become healthier and realize their goals. One of the best feelings in the world is being witness to individuals achieving something they never thought they could.

I aim to cultivate a community, through functional fitness, that makes better health and fitness attainable for all walks of life. I look forward to starting this journey with you.


Level 3 Crossfit Instructor (CCFT), OPT (optimal performance training) program design and assessment, Crossfit anatomy course, FMS level 1 (functional movement screening).


Month-to-Month Membership Agreements and Annual Membership Agreements: You may place your Membership on hold two (2) times per calendar year up to three (3) consecutive months each time. Advanced notice of at least two (2) business days is required. The hold must be 30 days in duration at a minimum and 30 days must elapse between holds. Upon expiration of the term of the hold, your account will automatically become active and payments will resume. Should you choose to return prior to the end of their hold period, the hold will be released and payments will resume.


All membership agreements require 30-days written notice to cancel your membership. This form will serve as your 30-days written cancellation notice. Note that if you have a scheduled renewal payment within 30-days of your invoice billing date, the payment will be processed as scheduled. Your membership will be canceled at the end of your final paid month. All payments are non-refundable. All grandfathered membership rates will also be forfeited and returning members will be subject to current rates.


We Would Love To Meet You!

Simply fill out the form below
& one of our amazing
coaches will be in touch asap! We are excited to meet you!


We Would Love To Meet You!
WARNING! Class Sizes Are Limited.

If you would like to reserve a spot… Simply fill out the form below letting us know what day you might come by & one of our amazing coaches will reach out to you to reserve your class.


$25 Per Class


315 Raemisch Rd, Ste A
Waunakee, WI 53597

(608) 602-4049


We Want To Offer You The PERFECT Membership For YouR NEEDS.

Simply fill out the form below and one of our amazing coaches will send you our current membership information.